How to choose a memorable business phone number

Your phone number is on your van, your website and every card you hand out. A memorable one gets you calls from people who didn’t write it down. Here is how to choose well.

Say it out loud

Customers often hear your number before they see it, on the radio, over the phone or from a friend. Pairs and repeats (0777 88 99 00) are easy to say and remember. Avoid numbers that mix many different digits.

Put the pattern at the end

People remember the start (07…) and the end. A strong ending such as …000, …777 or …2020 does most of the work, and these numbers cost less than ones patterned all the way through.

Match the digits to your business

247 for a 24-hour locksmith or recovery firm, a trade’s favourite digits, the year you started, or a number that spells out your opening line in an advert. A meaningful number gives people a reason to remember it.

Think about the whole team

If several people take calls, sequential numbers (serial numbers) share the same stem, so customers only have to remember one. Matching pairs suit partners who share a business.

Make sure you own it

Buy the number on a SIM in your company’s name and port it to your business plan with a PAC code. You can then move it to any network in future without changing your number. See our PAC guide, or browse 247 numbers and the full shop.